MaviKalem supported women’s participation in economic and social life, women’s empowerment and women manufacturers. In this context, the “Women Reaching Income” program, which has been running since last year, was strengthened with a series of new events, support and campaigns.
On January 27, MaviKalem launched a new campaign under the slogan “Buy from Women Manufacturers!” to draw attention to women manufacturers across Turkey.
The week-long campaign, launched by MaviKalem, aimed to promote shopping from women producers on social media channels and women’s communication networks to reach more people, promote their products and support women’s labor.
To make the labor of women producers visible, social media posts with the hashtag #LetsBuyFromWomenProducers increased support for women and empowered producers.
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Within the scope of the Women Reaching Income program and with the slogan “Let Women Build Their Business!”, Mavi Kalem provides 82 women in Hatay who lost their jobs after the February 6 earthquakes, want to re-establish their businesses or want to expand their existing businesses with equipment and material support, as well as support in areas such as product promotion, developing sales channels, and business management training.