MaviKalem’s Two Campaigns for Women’s Empowerment: #KadınÜreticidenAl and #HayatıEşitle

MaviKalem continues to organize new campaigns to support women producers, help them reach more people with their products and empower them economically. Within the framework of the “Women Access Income” program, MaviKalem’s Instagram and YouTube accounts were created to strengthen the sales channels of women producers, and the kadinisi.org website, which was launched in recent months, stands out as an important promotional and informative channel. In addition to these activities, MaviKalem is also launching a series of new campaigns as part of the program.

Buy from Women Producers!

Launched on January 27 to support women’s labor and increase the visibility of women producers as part of the Women Access Income Program, the #KadınÜreticidenAl campaign drew attention to women producers across Turkey. During the week-long campaign, social media channels and women’s communication networks were used to encourage shopping from women producers.

The campaign, organized to bring the products of women producers to a wider audience, was widely shared on social media with the hashtag #KadınÜreticidenAl. The campaign not only supported women economically, but also contributed to the promotion of their products.

March 8 Week Call for “Equalize Life”

The #HayatıEşitle campaign was launched between March 3-9 to draw attention to gender equality as well as to strengthen women’s participation in economic life. In this campaign, which took place within the scope of the “Women Access to Income” program in Hatay, women entrepreneurs and producers were supported and the struggle for equality was emphasized

With the #HayatıEşitle campaign:

• Promoting women’s work and products,
• Ensuring the economic support of women’s labor,
• Drawing attention to the importance of gender equality.

The campaign, which was open to all supporters to make women’s economic rights and labor visible, aimed to raise social awareness. Supporters introduced women producers by updating their profile photos with #HayatıEşitle images and contributed to the campaign through social media posts.

Both campaigns aim to expand the steps towards women’s economic empowerment. These efforts, launched to increase women’s access to sales channels and support their production and initiatives, will continue to grow with solidarity and support.

This project is supported by the Foundation de France